Job Description

Analyze consumer insights, define marketing and branding needs for the new business build
Monitor market trends, research consumer insights and competitor's activities
Translate insights into plans and go-to-market strategies
Work and liaison with external marketing agencies on brand initiatives
Develop innovative commercial offerings to drive market penetration
Measure and report the performance of all marketing penetration initiatives, and assess ROI and KPIs

Suggested Profile

5-7 years of experience in analyzing customer insights, defining marketing & branding initiatives, building targeted offerings basis customer needs preferably in the automobile industry
Strong analytical skills partnered with a creative mind
Excellent verbal and written communication skills
Ability to develop brand strategies through research, consumer studies
Exposure to mobility services, e.g., leasing
Masters Degree in Business Administration

Expected outcome:

Customer segmentation, micro-segmentation, and insights
Marketing, branding, and communication to target customers
Innovative commercial offers to support customer/market needs

Key Skills

Business administrationAnalytical skillscustomer segmentationAutomobilePenetrationLeasingConsumer insightsResearch

About the Company

Maruti Suzuki India Limited (MSIL), a subsidiary of Suzuki Motor Corporation, Japan, is India‚s largest passenger car maker. India‚s first Company to produce and sell more than a million cars in India in a year, Maruti Suzuki is credited with having ushered in the automobile revolution in the country. The Company, formerly known as Maruti Udyog Limited, was incorporated as a joint venture between the Government of India and Suzuki Motor Corporation, Japan in February, 1981. P...